Built for the people who actually do the work
Service business owners don't have time for software that requires a manual. They have jobs to run, crews to manage, and customers to keep happy. TraxionLab exists to give them back the hours they're losing to administrative chaos — without hiring an agency or a full-time operations team.
Great businesses losing to poor systems
We kept seeing the same pattern: a skilled plumber, HVAC tech, or landscaper with a full book of loyal customers — but hemorrhaging leads because no one followed up. A missed call became a missed job. A happy customer never left a review because no one asked. A potential $8,000 job slipped away because the quote sat in a text thread and got forgotten.
The tools that existed were either built for enterprise sales teams or required a software background to set up. Neither worked for the owner who's still on job sites three days a week.
$8,400
Average value of a lost lead in home services
78%
Of customers go with the first business that responds
3.5×
More revenue for businesses with 4+ star ratings
24h
Time to go live from signup — our average onboarding speed
What we're here to do
"Give every skilled service operator — regardless of size — the same systematic advantage that enterprise companies pay a full operations team to build."
— TraxionLab, a product by Insights In Action
Not a tool. A system.
Industry-specific from day one
We don't sell generic software and ask you to figure out how it applies to your business. TraxionLab is configured for the trades, home services, and field service industries out of the box.
One platform, not ten tabs
CRM, messaging, booking, review collection, automation, analytics — all in one dashboard. No integrations to maintain, no monthly fees stacking up across five different tools.
Built to run while you're on-site
Our automation engine handles follow-ups, review requests, and missed-call responses without you touching a phone. Luna, our AI employee, qualifies leads and books appointments 24/7.
Built for operators, not IT departments
TraxionLab is built for the owner-operator running a 1–30 person service business. Our customers are plumbers, HVAC technicians, electricians, roofers, landscapers, cleaning companies, pest control operators, and dozens of other trades and field service businesses.
Plumbing & HVAC
Electrical
Roofing & Gutters
Landscaping
Cleaning Services
Pest Control
Pool & Spa
General Contracting
Everything in one place
Every capability below is included in your plan — no à la carte pricing, no feature tiers that hide the most useful tools.
CRM & Lead Pipeline
Track every prospect from first contact to signed job.
Missed-Call Text-Back
Instantly text anyone who calls when you can't answer.
Automated Follow-Up
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager
Automated review requests sent after every completed job.
AI Chat Widget
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder
Build landing pages and lead funnels without a developer.
Social Media Scheduler
Plan and post content across platforms from one dashboard.
Automation Workflows
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting
See exactly where leads come from and which ones close.
AI Employee
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
See it in action
Try TraxionLab free for 30 days. No credit card, no contracts — just a better way to run your service business.