Privacy Policy

1. Who We Are

TraxionLab is a cloud-based business operating platform for independent business owners and small to mid-size companies, operated by TraxionLab LLC ("TraxionLab," "we," "us," or "our"). Our platform is accessible at traxionlab.com and through related applications and services. TraxionLab is affiliated with related training and consulting brands under common ownership.

This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website, use our platform, participate in our coaching programs, or otherwise interact with us. It also describes your choices about the use of your information.

By accessing or using TraxionLab, you agree to this Privacy Policy. If you do not agree, please do not use our platform. We may update this policy from time to time, and your continued use after changes are posted constitutes acceptance of those changes.

This Privacy Policy is subject to our Terms of Service.

2. Information We Collect

We collect two categories of information: Personal Information and Non-Personal Information.

Personal Information

Personal Information is data that identifies you as an individual. This includes:

• Account information: Name, email address, phone number, mailing address, business name, industry, and job title
• Billing information: Payment method details processed through our third-party payment processor (Stripe). TraxionLab does not directly store your credit card numbers.
• Communications: Messages you send us via email, chat, forms, or during coaching and support sessions
• Platform content: Data you input into the platform, including contacts, pipeline information, calendar entries, automations, templates, and other business data
• Coaching session information: Topics discussed, goals set, strategies developed, and notes from group or one-on-one coaching sessions

Non-Personal Information

Non-Personal Information does not identify you individually. This includes:

• IP address, browser type, device type, and operating system
• Pages visited, time on site, click patterns, and referral URLs
• Aggregated usage data and platform performance metrics

Information Your Customers Provide

When you use TraxionLab to manage your business, you may input information about your own clients and leads — names, phone numbers, email addresses, service history, and similar data. You are the data controller of this information. TraxionLab acts as a data processor, handling this data only as necessary to provide the platform to you. You are responsible for ensuring that you have the appropriate consent or legal basis to collect and store your clients' information using our platform.

3. How We Collect Information

We collect information in three ways:

• Directly from you. When you create an account, subscribe to a plan, submit a form, book a coaching session, contact support, attend an event, or otherwise provide information to us voluntarily.
• Automatically. When you use our website or platform, we collect certain information through cookies, pixel tags, analytics tools, and similar technologies. See Section 8 (Cookies and Tracking) for details.
• From third parties. We may receive information from payment processors, integration partners, analytics providers, and advertising platforms that help us operate and improve our services.

4. How We Use Your Information

We use your information for the following purposes:

• Providing our services: Operating the platform, managing your account, processing payments, delivering coaching sessions, and providing customer support
• Improving our platform: Analyzing usage patterns, diagnosing technical issues, developing new features, and optimizing performance
• Communicating with you: Sending service updates, security alerts, billing notifications, coaching reminders, and subscription-related messages
• Marketing: Sending newsletters, product updates, tips, and promotional content — only with your consent and always with the ability to opt out
• Billing and accounting: Processing subscription fees, usage-based charges for SMS and email, and maintaining financial records
• Legal compliance: Meeting regulatory obligations, responding to lawful requests from authorities, preventing fraud, and enforcing our terms
• Analytics: Compiling aggregated, anonymized statistics about platform usage to improve our services (this data does not identify you individually)

5. SMS Messaging & Compliance

TraxionLab provides SMS and text messaging capabilities as part of our platform. This section describes how we handle mobile information and your rights as a recipient of our text messages.

Text Message Program Terms & Conditions

By opting into our SMS messaging services, you agree to receive text messages related to our services, including appointment reminders, customer support, and important updates.

Opt-In & Consent

• You will only receive messages if you have explicitly opted in
• We maintain timestamped records of all opt-in actions
• We comply with the Telephone Consumer Protection Act (TCPA) and all applicable laws

Opt-Out Instructions

• You can cancel SMS notifications at any time by replying "STOP"
• You will receive a final confirmation message, and no further messages will be sent unless you re-opt in
• All opt-out requests are processed immediately

Message Frequency & Content

• Message frequency varies based on your interactions with our business
• Messages will be directly related to the services you have requested
• We do not send promotional content without specific consent

Help & Support

• Reply "HELP" for assistance or contact us at support@traxionlab.com
• Customer support is available during regular business hours

Carrier Information

• Standard message and data rates may apply
• Carriers are not liable for delayed or undelivered messages
• Supported carriers include AT&T, Verizon, T-Mobile, Sprint, and most regional carriers

SMS Data Protection Statement

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We implement strict data protection measures to safeguard your SMS opt-in information and consent records.

Your Responsibilities as a Platform User

When you use TraxionLab to send text messages to your customers, you are responsible for obtaining proper consent from your message recipients and complying with all applicable laws, including the TCPA, CAN-SPAM Act, and carrier requirements. TraxionLab provides tools to help you manage consent, but compliance is ultimately your responsibility.

6. How We Share Your Information

We do not sell your personal information. We do not share your personal information except in the following circumstances:

• Service providers. We share information with third-party vendors who help us operate the platform, including payment processing (Stripe), SMS and email delivery services, cloud hosting, analytics providers, customer support tools, and our underlying platform infrastructure provider. These providers are contractually required to protect your information and may only use it to perform services on our behalf.
• Affiliated brands. TraxionLab LLC is affiliated with related training and consulting brands under common ownership. We may share information between affiliated entities for purposes consistent with this Privacy Policy, such as billing, support, and service improvement.
• Legal requirements. We may disclose information when required by law, subpoena, court order, or government request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others, investigate fraud, or respond to a government request.
• Business transfers. If TraxionLab is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.
• With your consent. We may share your information with third parties when you explicitly authorize us to do so.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the text message services.

7. How We Protect Your Information

We take the protection of your personal information seriously and implement appropriate measures at every level we control.

What TraxionLab directly manages

• Account access controls and credential management
• Internal policies limiting employee access to personal information on a need-to-know basis
• Vetting and monitoring of our service providers and platform partners
• Secure handling of information shared during coaching, support, and consulting interactions
• Contractual security and confidentiality requirements with all service providers

What our platform infrastructure provider manages

TraxionLab is built on third-party cloud infrastructure. Our platform provider is responsible for the underlying technical security of the platform, including encryption of data in transit and at rest, server and network security, infrastructure monitoring, and vulnerability management. We select platform partners that maintain industry-standard security practices and we monitor their security posture, but we do not independently operate or audit the underlying server infrastructure.

No method of transmission over the Internet or electronic storage is 100% secure. While we take reasonable measures to protect your information at every level we control, we cannot guarantee absolute security. You are responsible for keeping your account credentials confidential and for the security of your own devices.

If we become aware of a security breach that affects your personal information, we will notify you promptly in accordance with applicable law and provide information about the nature of the breach, the data affected, and the steps we are taking in response.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our website, analyze usage, and personalize your experience.

• Essential cookies are required for the website and platform to function properly, including authentication, session management, and security.
• Analytics cookies help us understand how visitors use our website and platform, including page views, traffic sources, and feature usage. We use tools such as Google Analytics for this purpose.
• Marketing cookies may be used to deliver relevant advertising and measure campaign effectiveness. These may be placed by third-party advertising partners.

You can manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies. However, disabling certain cookies may affect the functionality of our website and platform.

Our platform does not currently respond to Do Not Track (DNT) browser signals. For information about opting out of targeted advertising or the sale or sharing of your personal information, see Section 10 (Your Privacy Rights).

9. Data Retention

We retain your personal information for as long as your account is active or as needed to provide our services. After account cancellation, we may retain certain information for a reasonable period to:

• Comply with legal, tax, or accounting obligations
• Resolve disputes and enforce our agreements
• Maintain records required by applicable law
• Complete any transactions initiated before cancellation

You may request deletion of your personal information at any time by contacting us at support@traxionlab.com. We will process your request in accordance with applicable law, though some information may need to be retained for the reasons described above.

We may anonymize your data for aggregated statistical and analytical purposes, in which case we may retain and use it indefinitely without further notice.

10. Your Privacy Rights

Depending on where you live, you may have specific rights regarding your personal information.

All Users

Regardless of your location, you can:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Delete your personal information (subject to legal retention requirements)
• Opt out of marketing communications at any time
• Export your data from the platform

To exercise any of these rights, contact us at support@traxionlab.com or write to us at the address listed in Section 16.

California Residents (CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect, use, and disclose about you
• Request deletion of your personal information
• Request correction of inaccurate personal information
• Opt out of the "sale" or "sharing" of your personal information for cross-contextual behavioral advertising
• Not be discriminated against for exercising your privacy rights

TraxionLab does not sell your personal information. We do not use your sensitive personal information for purposes beyond providing our services to you.

You or your authorized agent may submit a request by contacting us at support@traxionlab.com. We will verify your identity before processing your request.

The categories of personal information we have collected, disclosed, and sold in the preceding 12 months are:

Utah Residents (UCPA)

If you are a Utah resident, you have the right to know whether we are processing your personal data, access your personal data, request deletion of your personal data, obtain a copy of your personal data in a portable format, and opt out of targeted advertising or the sale of your personal data.

TraxionLab does not sell your personal data. To exercise your rights, contact us at support@traxionlab.com.

Colorado Residents (CPA)

If you are a Colorado resident, you have the right to access, correct, delete, and obtain a portable copy of your personal data. You also have the right to opt out of targeted advertising, the sale of personal data, and profiling. To exercise your rights, contact us at support@traxionlab.com. If we decline your request, you may appeal by contacting us at the same address.

Connecticut Residents (CTDPA)

Connecticut residents have similar rights to access, correct, delete, and obtain a copy of their personal data, as well as the right to opt out of targeted advertising, the sale of personal data, and profiling. Contact us at support@traxionlab.com to exercise your rights or to appeal a decision.

Virginia Residents (VCDPA)

Virginia residents have the right to access, correct, delete, and obtain a portable copy of their personal data. You also have the right to opt out of targeted advertising, the sale of personal data, and profiling. Contact us at support@traxionlab.com to exercise your rights or to appeal a decision.

Residents of Other States with Privacy Laws

If you reside in a state with a comprehensive consumer data privacy law — including but not limited to Texas, Oregon, Montana, Tennessee, Indiana, Iowa, Delaware, New Hampshire, New Jersey, Nebraska, Maryland, or Minnesota — you may have additional rights regarding your personal information. These may include the right to access, correct, delete, and obtain a portable copy of your personal data, and the right to opt out of targeted advertising, profiling, or the sale of your personal data.

To exercise any such rights, contact us at support@traxionlab.com. We will process your request in accordance with the applicable law of your state of residence. If we decline your request and your state law provides an appeal mechanism, you may appeal our decision by contacting us at the same address.

11. Children's Privacy

TraxionLab is designed for business use and is not intended for anyone under 18 years of age. We do not knowingly collect personal information from individuals under 18. If we learn that we have collected information from a person under 18, we will delete it promptly. If you believe we may have information from or about a minor, please contact us at support@traxionlab.com.

12. Third-Party Links and Services

Our website and platform may contain links to third-party websites, tools, and services. This Privacy Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party services you access through or in connection with TraxionLab. We are not responsible for the privacy practices of third parties.

13. Coaching and Consulting Confidentiality

TraxionLab offers coaching and consulting services as part of certain subscription tiers. Information shared during coaching sessions — including business challenges, strategies, financial details, and operational information — is treated as confidential and will not be disclosed to third parties without your consent, except as required by law.

We may use anonymized and aggregated insights from coaching interactions to improve our services, develop educational content, or enhance the platform. No individually identifiable information will be used for these purposes without your explicit permission.

14. International Users

TraxionLab is based in the United States and our services are primarily directed to users in the United States. If you access our platform from outside the United States, you understand and consent to the transfer, processing, and storage of your information in the United States, where data protection laws may differ from those in your jurisdiction.

If you are located in the European Economic Area (EEA), United Kingdom, or another jurisdiction with data protection laws that restrict international data transfers, please be aware that by using TraxionLab, you consent to the transfer of your information to the United States.

If you have questions or concerns about international data transfers, contact us at support@traxionlab.com.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will notify you by posting the updated policy on our website and, where appropriate, by email. The "Last Updated" date at the top of this page indicates when the policy was most recently revised.

We encourage you to review this policy periodically.

16. How to Contact Us

If you have questions about this Privacy Policy, your personal information, or wish to exercise any of your privacy rights, contact us at:

For privacy-specific inquiries, please include "Privacy" in the subject line of your email.