CRM Software for Electricians
The calls are coming in. The question is whether you're catching them all.
TraxionLab is the business management platform built for electricians who cannot afford to be on the phone when they are on a job. Your account includes a missed-call text-back that responds instantly when you do not pick up, automated follow-up on every estimate you send, and a review collection sequence that runs after every completed service call.
5 things ready before you log in
Separate booking pages for each electrical service. A panel upgrade inquiry and a lighting installation inquiry book through different calendars, so you arrive prepared for every visit.
Pre-written follow-up sequences for your four main service types. Each sequence is designed around what an electrical customer needs to hear after booking each type of job.
An Electrician website and an offer page, both ready to customize with your service area, contact info, and photos. The layout is built, you fill in the details.
A marketing form that captures project details from prospective customers before you ever speak. You know what they need before picking up the phone.
A pre-built pipeline that tracks electrical leads from first inquiry through completed job. Stages are ready to configure to match how you work.
The Cost of Doing Nothing
Every missed electrical service call is $350+ walking out the door, and straight to your competitor.
Average job/lead value: $350
What Electrician Owners Actually Deal With
You miss calls when you're on a job and those leads are gone
When you're running wire through an attic or troubleshooting a panel, you're not answering your phone. Homeowners with electrical problems call the first 2–3 electricians they find. If you don't pick up, they move on, and they're not calling back.
Estimates sent by text or email never get followed up
You spend 30 minutes at a house giving a quote, text them the number, and then it's on to the next call. Two weeks later you realize you never followed up. The homeowner went with someone who did. This happens 5–10 times a month and you don't even track it.
Repeat customers forget about you until they Google again
You rewired their kitchen last year and they loved you. But when they need an outlet added in the garage six months later, they Google "electrician near me" and call whoever shows up first. You have no system to stay top-of-mind.
Tools Built for Electrician Companies
Solves pain point #1
Missed-Call Text-Back
When you can't answer, TraxionLab texts the caller instantly: "Hey, this is [Company]. Sorry I'm on a job, what do you need help with?" You capture the lead and respond when you're free.
Solves pain point #2
Automated Estimate Follow-Up
After you send a quote, TraxionLab automatically follows up at day 2, day 5, and day 10 with a friendly "Just checking in" text. Consistent follow-up converts more estimates than any single-touch approach.
Solves pain point #3
Email & SMS Nurture Campaigns
Past customers get periodic check-ins: seasonal electrical safety tips, panel upgrade reminders, surge protector recommendations. When they need an electrician again, you're the first name they think of.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Get set up and running.
- ✓ CRM, contacts, and pipeline
- ✓ Email and SMS messaging
- ✓ Calendar and online booking
- ✓ Website and funnel builder
- ✓ Automation workflows
- ✓ Social media scheduling
- ✓ Up to 1,000 contacts
Growth
Where serious operators live.
- ✓ Everything in Launch
- ✓ Automated review requests
- ✓ Full pipeline analytics
- ✓ Up to 5,000 contacts
- ✓ Done-with-you onboarding
- ✓ Same-day support
- ✓ Bi-weekly group coaching
Partner
Your back office, handled.
- ✓ Everything in Growth
- ✓ AI Employee: 24/7 lead handling
- ✓ Unlimited contacts
- ✓ White-glove setup
- ✓ Priority support
- ✓ Quarterly 1-on-1 strategy
- ✓ 2 custom builds per month