CRM Software for Personal Injury Attorneys
The first firm to call back gets the case. Every time.
TraxionLab is the intake platform built for personal injury attorneys. Respond to accident victims within seconds, keep clients informed through months-long litigation, and turn every settled case into referrals.
6 things ready before you log in
Dedicated scheduling pages for each case type. Prospects book the right consultation based on their injury.
Case-type-specific follow-up sequences that educate prospects on the process and build trust in your firm.
A Personal Injury Attorney landing page and a consultation offer page, ready for your firm's branding.
Contact, marketing, and newsletter forms to capture accident victims from your website and ads.
Track every case from intake through investigation, demand, negotiation, and settlement.
Pre-built workflows for lead nurture, appointment reminders, no-show follow-up, review requests, and case status updates.
The Cost of Doing Nothing
A personal injury case averages $25,000+ in contingency fees. Every prospect who calls another firm first because you were slow to respond is tens of thousands of dollars lost.
Average job/lead value: $25,000
What Personal Injury Attorney Owners Actually Deal With
Accident victims sign with the first attorney who calls back
Someone in a car accident is sitting in the ER Googling personal injury attorneys on their phone. They submit forms to three firms. The attorney who calls back within 15 minutes signs the case. If your firm responds the next morning, the case is already gone.
Litigation takes 12-24 months and clients feel abandoned during the wait
After the initial flurry of activity, cases enter a long period of medical treatment, discovery, and negotiation. Clients hear nothing for months. They call your office frustrated, wondering if anyone is working on their case. Some fire you and hire another firm.
Settled clients are your most powerful marketing channel but you do not use them
A client who receives a $200,000 settlement is your biggest fan. They will tell everyone about your firm. But only if you stay in contact. Without a system, that gratitude fades and the referral opportunity disappears.
Tools Built for Personal Injury Attorney Companies
Solves pain point #1
Sub-Minute Intake Response
When an accident victim contacts your firm, TraxionLab responds within seconds. An empathetic, professional message acknowledges their situation and offers a booking link for a free case review. You connect before the competition.
Solves pain point #2
Litigation Status Automation
As cases move through pipeline stages, clients receive automated updates. Post-treatment, discovery, demand letter sent, negotiation: each stage triggers a message so clients know their case is progressing.
Solves pain point #3
Post-Settlement Referral Engine
After settlement, an automated campaign thanks the client and asks them to refer friends and family. Periodic check-ins maintain the relationship so your firm stays top-of-mind for years.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Get set up and running.
- ✓ CRM, contacts, and pipeline
- ✓ Email and SMS messaging
- ✓ Calendar and online booking
- ✓ Website and funnel builder
- ✓ Automation workflows
- ✓ Social media scheduling
- ✓ Up to 1,000 contacts
Growth
Where serious operators live.
- ✓ Everything in Launch
- ✓ Automated review requests
- ✓ Full pipeline analytics
- ✓ Up to 5,000 contacts
- ✓ Done-with-you onboarding
- ✓ Same-day support
- ✓ Bi-weekly group coaching
Partner
Your back office, handled.
- ✓ Everything in Growth
- ✓ AI Employee: 24/7 lead handling
- ✓ Unlimited contacts
- ✓ White-glove setup
- ✓ Priority support
- ✓ Quarterly 1-on-1 strategy
- ✓ 2 custom builds per month