CRM Software for Event Marketing Companies
Events are deadline-driven. Your client communication should be too.
TraxionLab is the client management platform built for event marketing companies. Respond to inquiries fast, keep clients informed through event planning timelines, and turn every successful event into repeat business and referrals.
6 things ready before you log in
Dedicated scheduling pages for each service area. Clients book the right consultation based on their event type.
Service-specific follow-up sequences that guide prospects through event planning stages.
An Event Marketing landing page and a promotional offer page, ready for your company's branding.
Contact, marketing, and newsletter forms to capture event inquiries from multiple channels.
Track every prospect from inquiry through proposal, contract, planning, and post-event follow-up.
Pre-built workflows for lead nurture, appointment reminders, no-show follow-up, review requests, and post-event engagement.
The Cost of Doing Nothing
A lost event marketing client represents $6,000+ per event, plus the repeat bookings and referrals that come from successful events. Slow response costs you the relationship.
Average job/lead value: $6,000
What Event Marketing Owners Actually Deal With
Event inquiries come with deadlines and you cannot afford slow response
A company wants to plan a product launch in 6 weeks. They reach out to three event marketing firms. The firm that responds within hours gets the meeting. The one that responds in three days gets nothing. Events have hard deadlines, and slow intake kills deals.
Clients need constant updates and you are juggling multiple events
You are planning three events simultaneously. Each client wants weekly updates, vendor confirmations, and timeline check-ins. Without automation, your team spends more time on status updates than on actual event production.
Successful events do not automatically lead to repeat bookings
You produce an incredible event. The client is thrilled. But six months later, when they plan their next event, they consider other firms because you never followed up. The post-event relationship is where repeat business lives, and most firms ignore it.
Tools Built for Event Marketing Companies
Solves pain point #1
Fast Response for Time-Sensitive Inquiries
When a prospect inquires about event marketing, TraxionLab responds immediately with an acknowledgment and consultation booking link. You make contact before the deadline pressure sends them elsewhere.
Solves pain point #2
Event Timeline Communication
As events progress through planning stages, automated messages keep clients updated. Milestone confirmations, vendor updates, and checklist reminders go out on schedule without manual effort.
Solves pain point #3
Post-Event Repeat Booking Campaigns
After each event, automated sequences thank the client, request a review, and check in about future events. Quarterly touchpoints maintain the relationship so you are the first call for their next project.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Get set up and running.
- ✓ CRM, contacts, and pipeline
- ✓ Email and SMS messaging
- ✓ Calendar and online booking
- ✓ Website and funnel builder
- ✓ Automation workflows
- ✓ Social media scheduling
- ✓ Up to 1,000 contacts
Growth
Where serious operators live.
- ✓ Everything in Launch
- ✓ Automated review requests
- ✓ Full pipeline analytics
- ✓ Up to 5,000 contacts
- ✓ Done-with-you onboarding
- ✓ Same-day support
- ✓ Bi-weekly group coaching
Partner
Your back office, handled.
- ✓ Everything in Growth
- ✓ AI Employee: 24/7 lead handling
- ✓ Unlimited contacts
- ✓ White-glove setup
- ✓ Priority support
- ✓ Quarterly 1-on-1 strategy
- ✓ 2 custom builds per month