CRM Software for Dermatologists
Turn one-time patients into long-term skin care clients with automated follow-up.
TraxionLab is the client management platform built for dermatology practices that want to convert first-time patients into long-term skin care clients. Your account includes automated annual skin check reminders, follow-up sequences for patients who scheduled a consult but did not return, and a review system that turns positive outcomes into public referrals that attract new patients.
5 things ready before you log in
Separate booking pages for skin checks, cosmetic consultations, medical dermatology, follow-up appointments, and new patient exams. Patients self-select the right visit type, so you see the scope before the appointment.
Pre-written follow-up sequences for annual recall, cosmetic treatment rebooking, new patient welcome, and reactivation. Each is timed to the natural touchpoints in a dermatology patient relationship.
A dermatology practice website and a new patient offer page, both pre-built and ready to customize. You update your practice details, services, and provider bios, the layout is already built.
A new patient inquiry form that collects contact details and the reason for the visit before the first call. You know what the patient needs before you ever speak with them.
A pre-built pipeline that tracks new patient leads from first inquiry through confirmed first appointment. Every prospective patient is accounted for.
The Cost of Doing Nothing
A dermatology patient who returns annually for skin checks and maintains cosmetic treatments is worth $1,500+ per year. Most practices have no system to proactively bring them back.
Average job/lead value: $1,500
What Dermatologist Owners Actually Deal With
Annual skin check recall falls through the cracks
You complete a full-body skin check and tell the patient to return in 12 months. A year later, no automated system has reminded them. Half of them are now at another practice because someone else showed up in their inbox.
Cosmetic treatment plans have no follow-up cadence
Patients who get a Botox or filler treatment are natural candidates for a 3-4 month follow-up. Without a system, that rebooking opportunity disappears, and so does a meaningful revenue stream.
Long wait times and poor communication damage online reputation
Dermatology practices frequently face negative reviews about wait times and communication, not care quality. Happy patients rarely leave reviews; frustrated ones always do. The ratio skews negative without a review strategy.
Tools Built for Dermatologist Companies
Solves pain point #1
Annual Skin Check Recall
Automatically remind patients when their annual skin check is due. Configure reminder timing and message content, TraxionLab handles the outreach so your front desk handles the bookings.
Solves pain point #2
Cosmetic Treatment Follow-Up Sequences
Set up 3-month, 6-month, and 12-month post-treatment follow-up sequences for Botox, filler, laser, and other cosmetic services. Patients receive a personalized rebooking prompt at the right interval.
Solves pain point #3
Reputation Management
After each appointment, send a review request via text. Happy patients tap two buttons and leave a review. Build a steady stream of positive reviews that offset the occasional negative one.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Get set up and running.
- ✓ CRM, contacts, and pipeline
- ✓ Email and SMS messaging
- ✓ Calendar and online booking
- ✓ Website and funnel builder
- ✓ Automation workflows
- ✓ Social media scheduling
- ✓ Up to 1,000 contacts
Growth
Where serious operators live.
- ✓ Everything in Launch
- ✓ Automated review requests
- ✓ Full pipeline analytics
- ✓ Up to 5,000 contacts
- ✓ Done-with-you onboarding
- ✓ Same-day support
- ✓ Bi-weekly group coaching
Partner
Your back office, handled.
- ✓ Everything in Growth
- ✓ AI Employee: 24/7 lead handling
- ✓ Unlimited contacts
- ✓ White-glove setup
- ✓ Priority support
- ✓ Quarterly 1-on-1 strategy
- ✓ 2 custom builds per month