CRM Software for Physical Therapy Clinics
Keep patients on their plan of care. Reduce drop-off and protect your revenue.
TraxionLab is the client management platform built for physical therapy clinics where patient drop-off between sessions represents real, measurable revenue loss. Your account includes automated appointment reminders that reduce no-shows, a between-session follow-up sequence that keeps patients engaged with their plan of care, and a review system that collects feedback from patients who complete their full episode.
5 things ready before you log in
Service-specific booking pages for new patient evaluations, follow-up visits, return from injury appointments, wellness visits, and discharge check-ins. Patients choose the right visit type, so your team is prepared before they arrive.
Pre-written sequences for new patient welcome, plan-of-care follow-up, drop-off intervention, and physician referral source outreach. Each is timed to catch patients at the moments when they are most likely to stay engaged.
A physical therapy clinic website and a new patient offer page, both pre-built and ready to customize. You update your specialties, insurance information, and clinic locations, the structure is already in place.
A new patient inquiry form that captures injury type, referral source, and contact details before the first call. You see the full scope of the inquiry before speaking with the patient.
A pre-built pipeline that tracks each new patient lead from first inquiry through completed initial evaluation. Every prospective patient is accounted for in one visible system.
The Cost of Doing Nothing
A physical therapy patient who completes a full plan of care is worth $1,800+ in clinic revenue. Patient dropout before episode completion is one of the most significant revenue leaks in outpatient PT, and most clinics have no automated system to address it.
Average job/lead value: $1,800
What Physical Therapy Clinic Owners Actually Deal With
Patients drop off plans of care before completing treatment
A patient starts PT for a shoulder injury, feels noticeably better after 4 visits, and stops scheduling. You lose the remaining revenue and they miss the full benefit of completing their care plan. There is no automated system that checks in when they go quiet.
Insurance authorizations create scheduling gaps that lose patients
When authorization delays or EOB confusion causes a scheduling gap, patients disengage. A simple 'we're still working on getting this approved for you' message keeps them in the loop and reduces silent drops.
Physician referral sources aren't systematically nurtured
Your caseload depends on orthopedic surgeons, PCPs, and sports medicine doctors who remember to refer to you. Without regular outreach and follow-up communication, your practice is competing on whoever the patient's doctor thought of last.
Tools Built for Physical Therapy Clinic Companies
Solves pain point #1
Plan of Care Drop-Off Intervention
When a patient misses an appointment or goes 10+ days without scheduling, TraxionLab automatically sends a check-in message. Catching patients before they fully disengage brings many back to complete their treatment.
Solves pain point #2
Referral Source Relationship Campaigns
Send monthly case completion summaries and check-in messages to your top referring physicians. Practices that consistently stay in communication get more referrals than those that don't.
Solves pain point #3
Discharged Patient Reactivation
Patients who completed a plan of care are ideal candidates for wellness maintenance or future injury episodes. An annual 'check in on your progress' campaign keeps your clinic top of mind when they need care again.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Get Your Free Physical Therapy Clinic Marketing Report
Your personalized marketing audit takes a look at the areas that matter most for getting found and chosen online:
- How your business shows up across the web
- Whether your online listings are accurate and consistent
- How your website performs for visitors
- What your reviews say and how you are responding
- Where you rank when local customers search for your services
- Which marketing tools and ad channels are working for you
You will get a score for each area, a clear picture of what is strong, and where you are leaving opportunity on the table, all specific to your business.
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Run the basics in one place.
Stop juggling spreadsheets, sticky notes, and a half-dozen apps to track leads. Launch puts your contacts, calendar, messaging, and follow-up under one roof.
Growth
Where serious businesses live.
You've got the basics down, but leads still slip and follow-up takes nights and weekends. Growth adds done-with-you onboarding, bi-weekly coaching, and one piece of work built for you every month.
Partner
Your back office, handled.
You don't have time to run the platform yourself. Partner gives you a custom-built website, white-glove setup, and a team building four pieces of work for you each month.
Annual billing only