CRM Software for Real Estate Agents
The deal goes to the agent who follows up. Make sure that is always you.
TraxionLab is the lead management platform built for real estate agents. Respond to every inquiry instantly, nurture buyers and sellers through months-long decision cycles, and turn every closing into a referral source.
6 things ready before you log in
Dedicated scheduling pages for each service. Buyers and sellers book the right consultation from the start.
Service-specific follow-up sequences for contract assignments, investor networking, property analysis, and sourcing.
A Real Estate Services page, a Real Estate Wholesaling page, and an offer page. Ready for your branding.
A marketing form that captures buyer and seller details before the first conversation.
Track every buyer and seller from inquiry through showing, offer, contract, and closing.
Pre-built workflows for lead nurture, appointment reminders, no-show follow-up, review requests, and post-closing engagement.
The Cost of Doing Nothing
A lost buyer or seller lead represents $10,000+ in commission. Most agents lose leads not to competitors, but to their own follow-up process breaking down after the third touch.
Average job/lead value: $10,000
What Real Estate Agent Owners Actually Deal With
Portal leads go cold because you respond too slowly
A buyer submits an inquiry on Zillow or Realtor.com. You see the notification two hours later. By then, three other agents have already called. The lead is not exclusive, and the first agent to connect wins the relationship.
Long buying cycles mean prospects fall out of your follow-up
A buyer says they want to start looking in 3-6 months. You add them to your phone contacts and intend to follow up. Three months later, you forgot. They are now working with an agent who stayed in touch the whole time.
Past clients forget your name within a year
You helped them buy their dream home. They were thrilled at closing. But 18 months later, when their coworker asks for an agent recommendation, they cannot remember your last name. You had no system to stay in touch after the transaction.
Tools Built for Real Estate Agent Companies
Solves pain point #1
Instant Lead Response
When a lead comes in from any source, TraxionLab responds within seconds. An automated text acknowledges the inquiry, provides helpful information, and offers a booking link. You connect first.
Solves pain point #2
Long-Cycle Buyer Nurture
Prospects who are not ready today enter an automated nurture sequence. Monthly market updates, new listing alerts, and periodic check-ins keep you top-of-mind for 3, 6, or 12 months until they are ready to move.
Solves pain point #3
Post-Closing Referral Engine
After every closing, automated sequences thank the client, request a review, and check in quarterly. Annual home anniversary messages and market updates keep you in their contact list for life.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Get Your Free Real Estate Agent Marketing Report
Your personalized marketing audit takes a look at the areas that matter most for getting found and chosen online:
- How your business shows up across the web
- Whether your online listings are accurate and consistent
- How your website performs for visitors
- What your reviews say and how you are responding
- Where you rank when local customers search for your services
- Which marketing tools and ad channels are working for you
You will get a score for each area, a clear picture of what is strong, and where you are leaving opportunity on the table, all specific to your business.
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Run the basics in one place.
Stop juggling spreadsheets, sticky notes, and a half-dozen apps to track leads. Launch puts your contacts, calendar, messaging, and follow-up under one roof.
Growth
Where serious businesses live.
You've got the basics down, but leads still slip and follow-up takes nights and weekends. Growth adds done-with-you onboarding, bi-weekly coaching, and one piece of work built for you every month.
Partner
Your back office, handled.
You don't have time to run the platform yourself. Partner gives you a custom-built website, white-glove setup, and a team building four pieces of work for you each month.
Annual billing only