What it is
Quizzes in TraxionLab now have conditional logic. For now it does one thing: Redirect to URL. You write rules like "if this, send them to that page," and the person lands there as soon as they submit instead of seeing the standard results page. You set up categories in the quiz builder, and each answer assigns points to a category. Rules use the quiz's score fields: Highest Score, Lowest Score, Overall Score, and Category Score. Email is also in that field list. The comparison for these scores is Is Equal To or Is Not Equal To. There isn't a greater-than or less-than option, so you can't send someone to a page because their overall score is "low." Use the category they scored highest (or lowest) in, or a specific category score, instead.
Highest Score
The category they scored highest in.
Lowest Score
The category they scored lowest in.
Overall Score
Their total.
Category Score
Their score in one category you pick.
Who it's for
Any business with more than one offer and a customer who isn't sure which they need. A med spa with "Which treatment fits your skin?", a lender with "Are you ready to buy?", a contractor with "Repair or replace?", or a coach with "Where are you stuck?" If you don't run a quiz yet, this is a good reason to build one. A single contact form can't do this.
- Med spas
- Lenders
- Contractors
- Coaches
Set it up in TraxionLab
Two parts: add your rules, then test every route. Anything marked Check in your account is a spot where your screen may look a little different. If you can't find it, reply to our email and we'll walk you through it.
Part 1 · Add your redirect rules
Log in at app.traxionlab.com and go to Sites → Quizzes, then open the quiz you want to change.
Before you add rules, build the pages you're sending people to and copy each page's full web address.
In the quiz builder, click the branching-path icon in the left toolbar. The tooltip says Open Conditional Logic. The panel that opens is titled Conditions. Under Add New Condition, click the Redirect to URL card.
Under If, set the three dropdowns: Select field (Highest Score, Lowest Score, Overall Score, or Category Score), Select Field State (Is Equal To or Is Not Equal To), then the category. For example, Highest Score, Is Equal To, Acne.
Leave the Then | And | Or toggle on Then. In Open below URL, paste the page address, for example https://yoursite.com/acne. Click Save.
Click Save in Conditions, then Save in the builder. Repeat for each result you want to route.
Part 2 · Put the rules in the right order and test
Rules run from top to bottom. The footer in the panel says "Conditions will be executed from top-down order." Reorder a rule with its drag handle. If two rules could both match, put the more specific one first.
Take the quiz yourself once for every route, answering so you land in each result, and confirm you end up on the right page.
If no rule matches, the person stays on the quiz link and sees the built-in results screen, with each category's score. In our test the results header read Default Quiz, not the quiz's name. In our tests, a tie was not a no-match: when two categories tied for highest score, the person went to the first matching rule, so put your preferred default rule first.
A real-world example
A med spa that stopped sending everyone to the price list
A med spa runs a "What's your skin goal?" quiz with three categories: Acne, Fine lines, and Dark spots. Only Acne and Fine lines have redirect rules. Dark spots stays on the quiz.
Acne
Anyone whose highest score is acne goes to a page about the acne facial with a booking button.
Fine lines
Anyone whose highest score is fine lines goes to the neurotoxin consult page.
Dark spots
Anyone whose highest score is dark spots has no rule, so they stay on the quiz link and see the built-in results screen, with each category's score.
Tips from our team
- Build the destination pages first. A quiz that redirects to a half-finished page is worse than no redirect at all.
- Keep it to three or four routes. Every extra route is another page to maintain. Most businesses only have a few real offers.
- Give every destination page one next step. Book, call, or buy. The quiz already did the sorting.
- Use categories, not just totals. A total score tells you how much. Categories tell you what kind, and that's usually what decides which offer fits. Because you can only compare scores with Is Equal To or Is Not Equal To, plan routes around the winning category, not a "low overall score" threshold.
- Retest after you edit questions. Changing a question can change scores, which can send people to the wrong page.
FAQ
Your quick win this week
Route one quiz
Build the pages first, add a Redirect to URL rule for each result, and take the quiz once per route. If you can't find Conditional Logic, reply to our email and we'll walk you through it.
Works best alongside
Quiz redirects live with your sites and forms.