CRM Software for Auto Repair Shops
Every missed call during a repair costs you the next job. Stop letting that happen.
TraxionLab is the client management platform built for auto repair shops that want to stop losing customers between service visits. Your account includes service-specific booking pages, automated maintenance reminders, and a missed-call response system that captures leads even when your bays are full.
5 things ready before you log in
Separate booking pages for brake services, engine diagnostics, routine maintenance, suspension and steering, transmission services, and general scheduling. Each service type starts with the right intake so your service writers know what to prepare before the car arrives.
Pre-written follow-up sequences for brake services, engine work, routine maintenance, suspension repair, and transmission jobs. Each covers booking confirmation, pre-visit instructions, and post-repair follow-up with a review request.
An Auto Repair website and a promotional offer page, both pre-built and ready to customize with your shop's services, certifications, and booking options.
A service inquiry form that captures vehicle details, symptom description, and contact information before the first call. Your service writers see the full picture before the appointment.
A pre-built pipeline that tracks every service inquiry from first contact through completed repair and review request. No service lead disappears during your busiest weeks.
The Cost of Doing Nothing
An auto repair customer who returns for maintenance twice a year is worth $700–$1,800 annually. Shops without automated service reminders lose a meaningful portion of their active customers to competitors simply by not reaching out first.
Average job/lead value: $550
What Auto Repair Shop Owners Actually Deal With
Calls during bay hours go to voicemail and customers go elsewhere
Your mechanics are all under cars at 10am on a Tuesday and three calls go to voicemail. Those customers need their vehicles fixed this week, they're calling the next shop on Google and booking before your service writer even listens to the messages.
Service reminder follow-up depends on whoever is working the front desk that day
Your oil change customers are due back at 3,000 miles. Some get a postcard, some get a phone call, most hear nothing. The shops capturing those maintenance visits are the ones running automated reminder sequences, not relying on a phone call from a busy service advisor.
Customers don't know you exist until something breaks and they Google it
Your customer base is largely invisible to you between service visits. You have no way to stay in front of them with maintenance reminders, seasonal alerts, or check-ins. When their check-engine light comes on, they Google 'auto repair near me' instead of calling the shop where they already have history.
Tools Built for Auto Repair Shop Companies
Solves pain point #1
Missed-Call Text-Back for Service Inquiries
Every missed call triggers an instant text: 'Hi, this is [Shop Name]. We're with a customer, what's going on with your vehicle?' You capture the service lead while your bays are full and schedule the appointment when you come up for air.
Solves pain point #2
Automated Service Reminders
After each completed service, TraxionLab starts a timed reminder sequence based on mileage interval or time since last visit. Oil change customers get a text at 90 days. Brake customers get a safety check reminder at 12 months. Maintenance revenue becomes predictable.
Solves pain point #3
Post-Repair Review Requests
After every repair is complete, an automated text asks the customer to leave a Google review. Your shop builds its online reputation with every vehicle you fix, without your service writers asking in person.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Get set up and running.
- ✓ CRM, contacts, and pipeline
- ✓ Email and SMS messaging
- ✓ Calendar and online booking
- ✓ Website and funnel builder
- ✓ Automation workflows
- ✓ Social media scheduling
- ✓ Up to 1,000 contacts
Growth
Where serious operators live.
- ✓ Everything in Launch
- ✓ Automated review requests
- ✓ Full pipeline analytics
- ✓ Up to 5,000 contacts
- ✓ Done-with-you onboarding
- ✓ Same-day support
- ✓ Bi-weekly group coaching
Partner
Your back office, handled.
- ✓ Everything in Growth
- ✓ AI Employee: 24/7 lead handling
- ✓ Unlimited contacts
- ✓ White-glove setup
- ✓ Priority support
- ✓ Quarterly 1-on-1 strategy
- ✓ 2 custom builds per month