CRM Software for Graphic Design Studios
Built for studios tired of managing projects from their inbox.
TraxionLab is the client management platform built for graphic design studios. Each service type you offer gets its own booking page, follow-up sequence, and intake questions. Branding, packaging, and UI/UX projects each start with the right information.
6 things ready before you log in
A dedicated scheduling page for each service type you offer. Clients book the right service from the start, which means you get the right information before the project begins.
Pre-written follow-up sequences for each client-facing service. A branding sequence is different from a packaging sequence, because what needs to be communicated after each type of project is different.
A main Graphic Design landing page and a promotional offer page. These are the starting point, not the finish line. You customize them to match your studio's brand.
The Marketing Form lets prospective clients submit their project details before they book. You get context on the inquiry before you ever speak with them.
The Marketing Pipeline tracks every prospect from first inquiry to project start. It is in your account before you log in, with no configuration required.
The General Support Bot answers questions from site visitors and points them toward your booking calendar. It is available around the clock, including when you are deep in a project.
The Cost of Doing Nothing
A retainer client who cancels mid-project takes the predictable monthly income with them, along with the referral relationship you were counting on. Studios without a structured client path replace lost retainers slowly, because they have no system for staying in front of past clients.
Average job/lead value: $2,400
What Graphic Design Owners Actually Deal With
Client revision cycles stretch timelines without a formal limit
You quote the project, the client approves, and then the feedback loop begins. Without a written revision policy at intake, every request for another round feels reasonable to the client and unreasonable to you. By the time the project closes, the effective hourly rate on a fixed-price job tells the real story.
Inquiries that aren't serious land in the same inbox as the ones that are
A studio that offers branding, packaging, and UI/UX attracts a wide range of clients. Some are ready to start a project. Some want a logo for $200. Without a screening step at booking, you're spending an hour on discovery calls to find out which one you're talking to.
Retainer clients miss content deadlines and expect the deliverable on the original schedule
Social media and content retainers depend on the client doing their part on time. When they're late on approvals, the schedule slips, and the expectation still exists that you'll deliver on time. Chasing approvals by email puts you in a position you didn't agree to when you signed the contract.
Tools Built for Graphic Design Companies
Solves pain point #1
A booking calendar for every service you offer
Your account comes with seven dedicated booking calendars. Each service type has its own page, so a branding inquiry and a UI/UX inquiry don't land in the same generic form. Clients self-select, which means you see the right information before the conversation starts.
Solves pain point #2
Pre-written email sequences for each client-facing service
Six of your seven service types include a pre-written follow-up sequence. The content is written for that service type specifically. A packaging project sequence covers different ground than a social media retainer sequence, because the communication needs at each stage are different.
Solves pain point #3
A website, an offer page, and a lead form, all ready to customize
Your account includes a main Graphic Design website and a promotional offer page, along with a lead capture form. These are the starting point. You put your studio's name on them, update the copy, and publish. The structure is already there.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Get set up and running.
- ✓ CRM, contacts, and pipeline
- ✓ Email and SMS messaging
- ✓ Calendar and online booking
- ✓ Website and funnel builder
- ✓ Automation workflows
- ✓ Social media scheduling
- ✓ Up to 1,000 contacts
Growth
Where serious operators live.
- ✓ Everything in Launch
- ✓ Automated review requests
- ✓ Full pipeline analytics
- ✓ Up to 5,000 contacts
- ✓ Done-with-you onboarding
- ✓ Same-day support
- ✓ Bi-weekly group coaching
Partner
Your back office, handled.
- ✓ Everything in Growth
- ✓ AI Employee: 24/7 lead handling
- ✓ Unlimited contacts
- ✓ White-glove setup
- ✓ Priority support
- ✓ Quarterly 1-on-1 strategy
- ✓ 2 custom builds per month