CRM Software for Appliance Repair Companies
Stop losing weekend emergency calls to voicemail.
TraxionLab is the business management platform built for appliance repair companies that run on emergency calls and repeat residential customers. Your account includes a missed-call text-back that responds the moment a call goes unanswered, a parts-tracking pipeline that keeps every open job visible, and automated review collection after every completed repair.
5 things ready before you log in
Separate booking pages for each appliance repair service. Customers self-select the service they need, which means you show up to the job already knowing whether it is a refrigerator diagnosis or a dryer repair.
Pre-written follow-up sequences matched to each service type. Each one covers what the customer needs to know at each stage of their repair, from booking confirmation to post-repair check-in.
A main Appliance Repair website and an offer page, both ready to customize with your company name and service area. The structure is already built, you just update the copy.
A marketing form that captures prospective customer details before they book. You get the inquiry in your pipeline before you ever speak with them.
The Marketing Pipeline tracks every repair lead from first contact through job completion. It is in your account before you log in, configured and ready to use.
The Cost of Doing Nothing
A missed appliance repair call costs you $300+, and that customer never calls back.
Average job/lead value: $300
What Appliance Repair Owners Actually Deal With
Emergency calls go to voicemail after hours
Homeowners with a dead fridge or broken washer call whoever answers first. If you're under a unit and miss the call, that $250–$400 repair goes to the next guy on Google. You don't even know you lost it.
Parts ordering and follow-up falls through the cracks
You diagnose the problem, order the part, and then forget to call the customer when it arrives. Or worse, the part sits on your shelf for two weeks because nobody tracked it. Meanwhile the customer already called someone else.
No way to get reviews from happy customers
You fix the dishwasher, the customer is thrilled, but three days later they've forgotten about you. Your Google profile has 12 reviews while the guy across town running ads has 200. You do better work, but nobody can tell.
Tools Built for Appliance Repair Companies
Solves pain point #1
Missed-Call Text-Back
Every missed call gets an instant text: "Hey, this is [Your Company]. Sorry we missed you, what appliance needs help?" You capture the lead even when you're elbow-deep in a compressor.
Solves pain point #2
Pipeline & Task Management
Track every job from diagnosis to parts-ordered to scheduled-return. Automated reminders ping you when a part arrives so the customer gets called back the same day.
Solves pain point #3
Automated Review Requests
After every completed job, an automated text asks for a Google review. Your 12 reviews become 80+ in six months without you asking a single customer in person.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Get set up and running.
- ✓ CRM, contacts, and pipeline
- ✓ Email and SMS messaging
- ✓ Calendar and online booking
- ✓ Website and funnel builder
- ✓ Automation workflows
- ✓ Social media scheduling
- ✓ Up to 1,000 contacts
Growth
Where serious operators live.
- ✓ Everything in Launch
- ✓ Automated review requests
- ✓ Full pipeline analytics
- ✓ Up to 5,000 contacts
- ✓ Done-with-you onboarding
- ✓ Same-day support
- ✓ Bi-weekly group coaching
Partner
Your back office, handled.
- ✓ Everything in Growth
- ✓ AI Employee: 24/7 lead handling
- ✓ Unlimited contacts
- ✓ White-glove setup
- ✓ Priority support
- ✓ Quarterly 1-on-1 strategy
- ✓ 2 custom builds per month