CRM Software for Bakeries
Custom cake orders should not live in your text messages.
TraxionLab is the customer management platform built for bakeries. Organize custom orders, automate seasonal marketing, and turn every satisfied customer into a repeat buyer and reviewer.
6 things ready before you log in
Dedicated scheduling pages for each bakery service. Customers book the right consultation for their order type.
Service-specific follow-up sequences for catering, custom cakes, pastries, and specialty bread orders.
A Bakery landing page and a promotional offer page, ready for your branding.
Contact and marketing forms to capture custom order inquiries and catering requests.
Track every custom order from inquiry through design consultation, confirmation, and delivery.
Pre-built workflows for lead nurture, order reminders, no-show follow-up, review requests, and seasonal campaigns.
The Cost of Doing Nothing
A missed custom cake order costs $85+ in immediate revenue, plus the wedding, birthday, and holiday orders that client would have sent for years. Repeat bakery customers are worth $500+ annually.
Average job/lead value: $85
What Bakery Owners Actually Deal With
Custom cake orders come through text, DM, and voicemail with no system to track them
A bride messages you on Instagram about a wedding cake. A mom texts about a birthday cake for Saturday. An office manager calls about cupcakes for a team event. All three inquiries live in different apps, and one of them will get forgotten. That forgotten order is revenue lost and a reputation damaged.
Seasonal demand spikes and you have no way to prepare
Thanksgiving, Christmas, Valentine's Day, and graduation season each bring a surge of orders. But you start marketing for them two weeks before instead of two months before. By the time you post on social media, your schedule is already chaotic.
Happy customers never leave reviews because nobody asks
A customer picks up their custom cake and says it is the most beautiful cake they have ever seen. Two days later, they have moved on. Your Google profile has 20 reviews while the chain bakery down the street has 300.
Tools Built for Bakery Companies
Solves pain point #1
Centralized Custom Order Management
Every inquiry lands in one inbox. Instagram DMs, texts, website forms, and calls all show up in the same dashboard. Track each custom order from inquiry through design consultation, confirmation, and pickup.
Solves pain point #2
Seasonal Marketing Campaigns
Build campaigns for every major season: pre-Thanksgiving pie orders, holiday cookie boxes, Valentine's Day specials, and graduation cakes. Schedule them months in advance and let them run automatically.
Solves pain point #3
Automated Review Requests
After every custom order pickup, an automated text asks the customer to share their experience on Google. Your 20 reviews become 100+ within a year.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Get set up and running.
- ✓ CRM, contacts, and pipeline
- ✓ Email and SMS messaging
- ✓ Calendar and online booking
- ✓ Website and funnel builder
- ✓ Automation workflows
- ✓ Social media scheduling
- ✓ Up to 1,000 contacts
Growth
Where serious operators live.
- ✓ Everything in Launch
- ✓ Automated review requests
- ✓ Full pipeline analytics
- ✓ Up to 5,000 contacts
- ✓ Done-with-you onboarding
- ✓ Same-day support
- ✓ Bi-weekly group coaching
Partner
Your back office, handled.
- ✓ Everything in Growth
- ✓ AI Employee: 24/7 lead handling
- ✓ Unlimited contacts
- ✓ White-glove setup
- ✓ Priority support
- ✓ Quarterly 1-on-1 strategy
- ✓ 2 custom builds per month