CRM Software for Caterers
Events have deadlines. Your follow-up should meet them.
TraxionLab is the event management platform built for caterers. Respond to inquiries before competitors, manage tasting appointments, and turn every successful event into a referral and repeat booking.
6 things ready before you log in
Dedicated scheduling pages for each catering service. Clients book the right consultation for their event type.
Service-specific follow-up sequences for beverage service, drop-off catering, menu planning, and full-service events.
A Caterer landing page and a promotional offer page, ready for your branding.
Contact, marketing, and newsletter forms to capture event inquiries from brides, corporate planners, and venues.
Track every event from inquiry through tasting, proposal, contract, and post-event follow-up.
Pre-built workflows for lead nurture, appointment reminders, no-show follow-up, review requests, and referral campaigns.
The Cost of Doing Nothing
A lost catering event costs $5,000+ in revenue. Event planners and couples booking catering choose whoever responds fastest with the clearest information.
Average job/lead value: $5,000
What Caterer Owners Actually Deal With
Event inquiries come with deadlines and you miss them by responding late
A bride reaches out about wedding catering for a September date. She messages three caterers. The caterer who responds within two hours with menu options and a tasting booking link gets the meeting. You respond two days later and the date is already taken on her calendar.
Tasting appointments do not convert because there is no follow-up
A couple comes in for a tasting. They love the food. They say they will get back to you. Nobody from your team follows up. Two weeks later, they booked someone else because that caterer sent a follow-up email with pricing the next day.
Successful events do not generate referrals because you never ask
You catered a 200-person wedding flawlessly. The couple and both families were thrilled. But you never followed up after the event. The mother of the bride is planning a 50th anniversary party next year and hired someone else.
Tools Built for Caterer Companies
Solves pain point #1
Rapid Event Inquiry Response
When a prospect inquires about catering, TraxionLab responds immediately with an acknowledgment, menu highlights, and a tasting booking link. You connect before the deadline pressure sends them to a competitor.
Solves pain point #2
Post-Tasting Follow-Up Automation
After every tasting, an automated sequence follows up with pricing details, menu customization options, and a contract link. Couples who are comparing caterers get the information they need to decide in your favor.
Solves pain point #3
Post-Event Referral Campaigns
After every event, automated sequences thank the client, request a review, and ask about future events. The families and planners who loved your work become your best referral sources.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Get Your Free Caterer Marketing Report
Your personalized marketing audit takes a look at the areas that matter most for getting found and chosen online:
- How your business shows up across the web
- Whether your online listings are accurate and consistent
- How your website performs for visitors
- What your reviews say and how you are responding
- Where you rank when local customers search for your services
- Which marketing tools and ad channels are working for you
You will get a score for each area, a clear picture of what is strong, and where you are leaving opportunity on the table, all specific to your business.
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Run the basics in one place.
Stop juggling spreadsheets, sticky notes, and a half-dozen apps to track leads. Launch puts your contacts, calendar, messaging, and follow-up under one roof.
Growth
Where serious businesses live.
You've got the basics down, but leads still slip and follow-up takes nights and weekends. Growth adds done-with-you onboarding, bi-weekly coaching, and one piece of work built for you every month.
Partner
Your back office, handled.
You don't have time to run the platform yourself. Partner gives you a custom-built website, white-glove setup, and a team building four pieces of work for you each month.
Annual billing only