CRM Software for Hotels
Guests book once. Turn them into guests who book every year.
TraxionLab is the guest communication platform built for hotels. Build direct booking relationships, automate pre-stay and post-stay communication, and generate reviews that drive occupancy without paying OTA commissions.
6 things ready before you log in
Scheduling pages for concierge services, events, accommodations, wellness, and general inquiries.
Guest communication sequences for concierge, events, accommodations, and wellness services.
A Hotel landing page and a promotional offer page, ready for your property's branding.
Contact, marketing, and newsletter forms to capture guest information and event inquiries.
Track event and group booking inquiries from initial contact through confirmation.
Pre-built workflows for guest engagement, pre-arrival communication, post-stay follow-up, review requests, and seasonal campaigns.
The Cost of Doing Nothing
Every direct booking you lose to an OTA costs $250+ in commission fees alone. Hotels that communicate directly with past guests reduce their OTA dependence and increase profit per room.
Average job/lead value: $250
What Hotel Owners Actually Deal With
OTA commissions eat your margin on every booking
You pay 15-25% commission to Booking.com, Expedia, and other OTAs for every reservation. A $200/night room nets you $150 after commission. Building a direct booking relationship with past guests eliminates the middleman, but you have no system to stay in contact.
Guests check out and you never hear from them again
A couple stays for a weekend getaway. They loved everything. But you have no follow-up system. Twelve months later, they book their next trip through an OTA and might not even stay with you. Direct communication turns one stay into annual visits.
Your online reviews do not match your guest satisfaction
Most guests have a wonderful stay. Very few leave reviews. Your competitor across the street has twice your review count and shows up higher in search results. Guests choose properties with stronger online reputations.
Tools Built for Hotel Companies
Solves pain point #1
Direct Booking Relationship Builder
Capture guest contact information during stays. Build a direct communication channel with past guests through email and text. Promote return visits, seasonal packages, and exclusive offers without paying OTA commissions.
Solves pain point #2
Pre-Stay and Post-Stay Automation
Send pre-arrival messages with check-in details and local recommendations. After checkout, send a thank-you, review request, and a rebooking incentive. The full guest journey is covered automatically.
Solves pain point #3
Seasonal and Event Campaigns
Promote holiday packages, wedding blocks, and corporate retreat offerings directly to your guest database. Reach the people who already love your property before they start searching on OTAs.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Get Your Free Hotel Marketing Report
Your personalized marketing audit takes a look at the areas that matter most for getting found and chosen online:
- How your business shows up across the web
- Whether your online listings are accurate and consistent
- How your website performs for visitors
- What your reviews say and how you are responding
- Where you rank when local customers search for your services
- Which marketing tools and ad channels are working for you
You will get a score for each area, a clear picture of what is strong, and where you are leaving opportunity on the table, all specific to your business.
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Run the basics in one place.
Stop juggling spreadsheets, sticky notes, and a half-dozen apps to track leads. Launch puts your contacts, calendar, messaging, and follow-up under one roof.
Growth
Where serious businesses live.
You've got the basics down, but leads still slip and follow-up takes nights and weekends. Growth adds done-with-you onboarding, bi-weekly coaching, and one piece of work built for you every month.
Partner
Your back office, handled.
You don't have time to run the platform yourself. Partner gives you a custom-built website, white-glove setup, and a team building four pieces of work for you each month.
Annual billing only