CRM Software for Auto Dealers
Car buyers contact multiple dealerships. The one that follows up fastest wins.
TraxionLab is the client management platform built for auto dealers who want to close more leads without adding headcount. Your account includes separate booking calendars for vehicle sales, financing, service, trade-ins, and parts, each with its own intake and follow-up sequence.
5 things ready before you log in
Separate booking pages for financing and leasing, parts and accessories, service and maintenance, vehicle sales, vehicle trade-in assessments, and general dealership visits. Each buyer type lands on the right intake from the first contact.
Pre-written follow-up sequences for financing, parts, service, vehicle sales, and trade-in leads. Each covers what a car buyer needs to hear at each stage of their purchase decision.
An Auto Dealer website and a promotional offer page, both pre-built and ready to customize with your inventory, financing options, and dealership details.
A marketing inquiry form that captures buyer details and vehicle interest before the first contact. You see what they are looking for before making the first call.
A pre-built pipeline that tracks every lead from online inquiry through purchased vehicle. Long-cycle buyers stay visible in your pipeline through the full decision process.
The Cost of Doing Nothing
A car buyer who submits an online inquiry is typically contacting three to five dealerships simultaneously. The first one to respond with a clear next step wins the test drive appointment, and the sale.
Average job/lead value: $4,500
What Auto Dealer Owners Actually Deal With
Online leads go cold because response time is too slow
A buyer fills out an inquiry form at 9pm on a Sunday. Monday morning, your internet manager responds at 10am. The buyer has already been in contact with two other dealerships who responded within the hour using automated systems. Speed-to-lead determines who gets the test drive.
Long-cycle buyers fall out of your pipeline between visits
A customer test-drives a vehicle in March, says they're not ready yet, and asks you to follow up in May. Your sales rep writes it in a notebook. In May, nobody follows up. The customer buys from the dealership that stayed in front of them with the right vehicle at the right time.
Service customers don't hear from you until their oil sticker reminds them
Your service lane is full of loyal customers who came in for their last oil change 14 months ago and haven't been back. You have no automated touchpoint that reaches out before the windshield sticker fades. Customers who stop coming in usually go to a competitor next time.
Tools Built for Auto Dealer Companies
Solves pain point #1
Speed-to-Lead Automation for Online Inquiries
Every online lead receives an immediate automated text and email response with a link to schedule a dealership visit or test drive. You respond in seconds even when your internet team is with another customer.
Solves pain point #2
Long-Cycle Buyer Nurture Campaigns
Buyers who are not ready to purchase enter a nurture sequence that keeps you top-of-mind over 30, 60, and 90 days. New inventory alerts, trade-in value updates, and financing rate changes arrive automatically at the right intervals.
Solves pain point #3
Service Lane Re-engagement Campaigns
Customers who haven't visited your service lane in 90 days get an automated check-in: maintenance reminders, seasonal service specials, and a booking link for their next appointment. Retention revenue grows without any manual outreach from your service advisors.
Everything in one place
TraxionLab is a complete business operating system, not just one tool. Every capability below is included in your plan.
CRM & Lead Pipeline →
Track every prospect from first contact to signed job.
Missed-Call Text-Back →
Instantly text anyone who calls when you can't answer.
Automated Follow-Up →
Pre-built sequences that follow up for you, on schedule.
SMS & Email Marketing →
Broadcast campaigns and one-on-one conversations from one inbox.
Online Booking Calendar →
Let customers book themselves so your phone stops ringing for the wrong reasons.
Reputation Manager →
Automated review requests sent after every completed job.
AI Chat Widget →
A website chatbot that qualifies leads and books appointments around the clock.
Website & Funnel Builder →
Build landing pages and lead funnels without a developer.
Social Media Scheduler →
Plan and post content across platforms from one dashboard.
Automation Workflows →
Connect any action to any trigger. No code, no agency needed.
Analytics & Reporting →
See exactly where leads come from and which ones close.
AI Employee →
Luna handles inbound inquiries, qualifies leads, and follows up 24/7.
30-Day Free Trial
No credit card required
No Contracts
Month-to-month, always
Cancel Anytime
Zero cancellation fees
Live in 24 Hours
Onboarding starts same day
Simple, flat pricing
Start free for 30 days. No contracts, cancel anytime.
Launch
Get set up and running.
- ✓ CRM, contacts, and pipeline
- ✓ Email and SMS messaging
- ✓ Calendar and online booking
- ✓ Website and funnel builder
- ✓ Automation workflows
- ✓ Social media scheduling
- ✓ Up to 1,000 contacts
Growth
Where serious operators live.
- ✓ Everything in Launch
- ✓ Automated review requests
- ✓ Full pipeline analytics
- ✓ Up to 5,000 contacts
- ✓ Done-with-you onboarding
- ✓ Same-day support
- ✓ Bi-weekly group coaching
Partner
Your back office, handled.
- ✓ Everything in Growth
- ✓ AI Employee: 24/7 lead handling
- ✓ Unlimited contacts
- ✓ White-glove setup
- ✓ Priority support
- ✓ Quarterly 1-on-1 strategy
- ✓ 2 custom builds per month